There are a lot of things which surely should not be sustained. Do we use the word “Sustainability” without thinking? Sustainability of what? What does the frequent usage of “Sustainability” as if it for itself already would mark any value tell to us? Sustainability alone is neither good nor bad.
CSR Fad changing to Sustainability
[…] Usually from Corporate Social Responsibility to Corporate Responsibility to Sustainability. Businesses and leaders that formerly invoked CSR at every turn now rarely mention it. The reports formerly known as ‘CSR Reports’ now try to avoid the label. The newer ersatz terms allow them to claim the same righteousness without the baggage and expectations of CSR.
Sustainability is now especially fashionable for corporations. It’s environmental focus is relatively singular and easy to pay lip-service to. Sustainability is now going through the same fashion cycle. CSR is now effete, sustainability will soon be. After it’s worn out, society will move on. Try to guess what the new cliché word of the future will be.
Employees are key stakeholders in the CSR management of their employers. Without credible stakeholder involvement, even being ISAE 3000 audited won’t help (as much as all the buzz words in EcoVadis’ announcement won’t help). EcoVadis talks to unions, but they don’t pay enough respect to employees where EcoVadis could help them directly without too much effort. That is an ethical problem in the ethics business.
I think that the concept of EcoVadis is good, but their reluctance to encourage suppliers to disclose their EcoVadis Premium Reports at least to the own employees is irritating. On the other hand that also provides suppliers with an opportunity to get an “Platinum” award just by publishing their reports without having been asked by EcoVadis.
That said, I want to draw your attention to AntiCSR.com with the understanding, that I am not against CSR reporting in general. I am against insufficiently verified CSR reporting. I am against hype. “Anti CSR” takes “a Critical look at Corporate Social Responsibility”. That is what we need.