What Gets the Worst Marketing ROI? Your Corporate Social Responsibility Report
Three Ways to Improve the Value of Your CSR Report
By Paul Klein. Published on September 26, 2014.
Finally, CSR reporting has become a case of the tail wagging the dog. There is a growing industry of suppliers that specialize in defining, collecting and packaging environmental, social and governance (ESG) data. This industry advocates for annual reporting but, given the results, the current model seems to be driven by self-interest rather than real value.
The real value (and objective) could be reduced scrunity.