There are a lot of things which surely should not be sustained. Do we use the word “Sustainability” without thinking? Sustainability of what? What does the frequent usage of “Sustainability” as if it for itself already would mark any value tell to us? Sustainability alone is neither good nor bad.
CSR Fad changing to Sustainability
[…] Usually from Corporate Social Responsibility to Corporate Responsibility to Sustainability. Businesses and leaders that formerly invoked CSR at every turn now rarely mention it. The reports formerly known as ‘CSR Reports’ now try to avoid the label. The newer ersatz terms allow them to claim the same righteousness without the baggage and expectations of CSR.
Sustainability is now especially fashionable for corporations. It’s environmental focus is relatively singular and easy to pay lip-service to. Sustainability is now going through the same fashion cycle. CSR is now effete, sustainability will soon be. After it’s worn out, society will move on. Try to guess what the new cliché word of the future will be.