If employees are not engaged, CSR becomes an exercise in public relations.
Employee · Engagement
CSR strategies, sustainability reports and the integration of ecological and social values in vision and mission are very often addressed to external stakeholder groups rather than to one of the key stakeholders of a company: its employees. It is a missed opportunity if own employees don’t know what is going on, as they are the most valuable brand advocates of a company and CSR measurements are becoming more credible for external stakeholders when shared by all employees.
CSR – HR = PR. If employees are not engaged, Corporate Social Responsibility becomes an exercise in public relations. The credibility of an organisation will become damaged when it becomes evident that a company is not ‘walking the talk’. […]