Reputation management can be honest.
There is a credibility issue with EcoVadis awards. However, the good news is that organizations assessed by ecovadis can make their award credible just by disclosing their EcoVadis Premium Report to the public. Then everybody knows for sure that also the employees of that company can scrutinize that CSR report.
If they hide their EcoVadis Premium Report from their own employees, you can’t really count on “Gold” ratings and “Silver” ratings given to organizations assessed by EcoVadis for their CSR management. But companies that disclose such an CSR report at least to the own employees, deserve credit. They, and of course those who publish the report in the internet, deserve a Platinum CSR Award.
The employees of these platinum winners then can compare the reported CSR performance of their employer with the real CSR performance experienced by the employees. Seemingly, only very few companies ranked by EcoVadis can afford such an openess.
Companies that prove their credibility by openly publishing their report in the internet(!) of course have a top-notch attitude towards CSR – even if they have no “Gold” award. A company with a “Silver” award and disclosed Premium Reports is much more credible that a “Gold” awarded company that hides the Premium Report.
In the listing below, entries are rendered in boldface typesetting for those companies who publish their EcoVadis premium report in the internet.
- 3M in Germany, Austria and Switzerland discloses the EcoVadis Premium Report together with a comment to interested Employees and their representatives. (“Der Report wird interessierten Mitarbeitern (inkl. Betriebsrat) mit einem Begleitkommentar zur Verfügung gestellt.”)
- Aarts Plastics (Q:”Does AartsPlastic make the EcoVadis Premium Report available to their employees?” A:“we haven’t done so far but that’s an excellent idea!”)
- Atlinks (All employee representatives of that Alcatel company have authorization at Sharepoint for reading the EcoVadis Premium Report.)
- BCD Travel (“We do disclose the overall result but the whole report is extensive, so it’s upon request.”)
- CMGRP Deutschland
- Dahmen Personalservice (good download page)
- Endress+Hauser (excellent website)
- Gill Thorpe (Q:”Does Gill Thorpe disclose the EcoVadis report to the public – or at least to the own employees?” A:“Certainly do – that’s what drives our team for year on year improvement”)
- Julius vom Hofe
- Hamburg Südamerikanische Dampfschifffahrts-Gesellschaft KG (Hamburg Süd Group)
(“Wir veröffentlichen den Report nicht im Internet, sehr wohl wird der Bericht an interessierte Mitarbeiter weitergegeben.” They don’t publish the report in the Internet, but disclose it to interested employees.)
- MENWAY (report is disclosed to interested employees)
- Palladio Zannini Plants
- PGM Logistica
- SGS GROUP (disclosure to all employees on request)
- Who else?
Above I listed good practice examples only. The listing is not complete.
Should I add EcoVadis to the list? (They didn’t answer yet.)
“Analysing CSR orientation through employees’ perceptions can help distinguish between company’s genuine CSR orientation and simple window dressing.” Bad companies don’t care about employees’ perceptions. Such examples you can find yourself, I won’t list them here. If a company has been awarded by EcoVadis with “Gold” and if such a company has received an EcoVadis Premium Report, there should be no reason to hide a that report from the employees. Actually, according to EcoVadis, “trade unions” are legitimate stakeholders. Therefore at least these employee representatives should receive the Premium Report.
The companies mentioned above are credible. They don’t hide their EcoVadis Premium report. But some companies seem to be afraid that providing their own employees with the Premium Report would reveal to the employees what their employer reported to EcoVadis. If a company assessed by EcoVadis hides the Report from the employees, there may be something wrong with what that company had reported to EcoVadis. Then a “Gold” award has no value.