CSR Lingo

There are a lot of things which surely should not be sustained. Do we use the word “Sustainability” without thinking? Sustainability of what? What does the frequent usage of “Sustainability” as if it for itself already would mark any value tell to us? Sustainability alone is neither good nor bad.

 
http://anticsr.com/csr-fad/

CSR Fad changing to Sustainability

[…] Usually from Corporate Social Responsibility to Corporate Responsibility to Sustainability. Businesses and leaders that formerly invoked CSR at every turn now rarely mention it. The reports formerly known as ‘CSR Reports’ now try to avoid the label. The newer ersatz terms allow them to claim the same righteousness without the baggage and expectations of CSR.

Sustainability is now especially fashionable for corporations. It’s environmental focus is relatively singular and easy to pay lip-service to. Sustainability is now going through the same fashion cycle. CSR is now effete, sustainability will soon be. After it’s worn out, society will move on. Try to guess what the new cliché word of the future will be.

CSR and Employees

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.473.9433&rep=rep1&type=pdf

International Conference on Information and Finance
IPEDR vol.21 (2011) © (2011) IACSIT Press, Singapore

The Impact of Corporate Social Responsibility
on Employees

Alin Stancu, Georgiana Florentina Grigore and Mihai Ioan Rosca
Bucharest Academy of Economic Studies – Romania

Abstract:
In the last years we witness a significant increase of society’s overall focus upon issues concerning sustainable development. This trend affected both companies and consumers. The sustainable development concept is present both in the scientific literature, but also in companies board rooms. Companies start to engage in CSR activities in order to respond to an external demand, while taking into consideration the positive effects of CSR. The article presents the results of a quantitative research regarding the employees’ attitude regarding social responsibility activities of their employers. In the beginning a short literature review is presented.

Keywords:
sustainability, corporate social responsibility, employees.


 

http://www.nottingham.ac.uk/business/ICCSR/assets/ibyucpdrvypr.pdf

No. 54-2010 ICCSR Research Paper Series – ISSN 1479-5124

Corporate Social Responsibility
Influence on Employees

Jean-Pascal Gond, Assâad El-Akremi, Jacques Igalens, Valérie Swaen

Abstract:
This paper analyzes Corporate Social Responsibility‘s (CSR) influence on employees. We integrate social identity theory and social exchange theory in a new framework. This framework explains how employees‘ perceptions of CSR trigger attitudes and behavior in the workplace which affect organizational, social and environmental performance. This model bridges micro and macro researches on socially responsible behavior, articulates social identification and social exchange processes, and explains how CSR contributes to corporate performance by influencing employees‘ behavior.

Key-words:
Corporate Social Responsibility – Social Exchange – Social Identity – Organizational Performance


 

http://hrcak.srce.hr/file/236052

Žana Prutina, PhD
Lecturer
University Sarajevo
School of Science and Technology
E-mail: zana.prutina@ssst.edu.ba

Dževad Šehić, PhD
Professor
University of Sarajevo
Faculty of Economic and Business
E-mail: dzevad.sehic@efsa.unsa.ba

EMPLOYEES’ PERCEPTIONS OF CORPORATE
SOCIAL RESPONSIBILITY:
A CASE STUDY OF AWARD RECIPIENT

UDK / UDC: 005.35(497.6)
JEL klasifikacija / JEL classification: M14
Pregledni rad / Review
Primljeno / Received: 12. veljače 2016. / February 12, 2016
Prihvaćeno za tisak / Accepted for publishing: 24. svibnja 2016. / May 24, 2016

Abstract:
Employees’ perceptions of organizational corporate social responsibility (CSR) are usually a mixture of personal experiences of internal CSR and actions that affect external stakeholders. Recent research points to numerous benefits from employees’ positive view of company’s CSR efforts, however, analyses of employees’ perceptions and attitudes are still rare. The aim of this paper is to explore employees’ perceptions of company’s behaviour towards relevant stakeholders, and the extent to which such behaviours are seen as commendable, taking into consideration the company’s reputation. Analysing CSR orientation through employees’ perceptions can help distinguish between company’s genuine CSR orientation and simple window dressing. Using a mixed method approach that combines questionnaire, interview and content analysis, this exploratory study focuses on the perceptions of employees in a company recognized for socially responsible behaviour in Bosnia and Herzegovina. The results suggest that employees perceive their company as socially responsible, but also that there are variations in perceptions depending on the stakeholder group and point out the importance of the national business system and culture in CSR evaluation. The empirical findings correspond to its public reputation and provide legitimacy for the awards received.

Key words:
corporate social responsibility, employees’ perceptions, reputation,
Bosnia and Herzegovina

Sustainability reporting: focus on balanced and transparent reporting

https://johannviljoen.wordpress.com/2016/03/21/sustainability-reporting-focus-on-balanced-and-transparent-reporting/ (2016-03-21):

[…]

My research focus was to evaluate reports on transparency, management disclosure and assurance practices. Transparency was broken down into three sub-criteria:

  • how materiality is determined,
  • how stakeholder engagement practices are conducted and
  • how sustainable business goals are set.

[…]

Changes: Global Reporting Initiative

http://dfge.de/gri-changes/ (2016-08-26):

The GRI G4 Guidelines will transition to GRI Sustainability Reporting Standards (SRS), also called GRI Standards. In this article, DFGE wants to give you an overview of the process, of the main changes and the next steps before the final transition.

The process (as of the 21st of June)

  • Public exposure from 19th of April to 17th of July 2016
  • Anticipated approval from 30 of August-1st September
  • Expected release of the standards: October 2016
  • Proposed transition period: until the 31st of December 2017

[…]

 

More:

Key Stakeholders of a Company:
its Employees

http://www.pando.at/2013/07/22/if-employees-are-not-engaged-csr-becomes-an-exercise-in-public-relations/:

If employees are not engaged, CSR becomes an exercise in public relations.

Employee · Engagement

CSR strategies, sustainability reports and the integration of ecological and social values in vision and mission are very often addressed to external stakeholder groups rather than to one of the key stakeholders of a company: its employees. It is a missed opportunity if own employees don’t know what is going on, as they are the most valuable brand advocates of a company and CSR measurements are becoming more credible for external stakeholders when shared by all employees.

CSR – HR = PR. If employees are not engaged, Corporate Social Responsibility becomes an exercise in public relations. The credibility of an organisation will become damaged when it becomes evident that a company is not ‘walking the talk’. […]

10 Reasons Secrecy Is a Bad Idea at Work

http://www.inc.com/geoffrey-james/10-reasons-secrecy-is-a-bad-idea-at-work-infographic.html:

Open communication leads to stronger, more nimble organizations.
By Geoffrey James, Contributing editor, Inc.com
[…]

@Sales_Source:

Only mediocre managers feel the need to keep secrets from their employees.

What do you think of CSR managers, who even hide reports on Corporate Social Responsibility (CSR) from their employees?

CSR Evaluation and Corporate Hypocrisy

http://surface.syr.edu/cgi/viewcontent.cgi?article=1025&context=etd

Syracuse University
12-2013

The Role of Ethical Evaluation of Corporate Social
Responsibility in the Perception of Corporate
Hypocrisy, the Intention of Opinioned
Communication and Behavior toward a Firm

KyuJin Shim

ABSTRACT
Corporate hypocrisy refers to publics’ negative perception of CSR (Corporate Social Responsibility) as a result of ethical attribution of CSR to normative ethics, and thus can be a useful indicator of the disappointing and ineffective role of CSR programs geared toward raising publics’ goodwill toward a firm. However, scant scholarly effort has been made to explore the concept of corporate hypocrisy in relation to corporate issues and crises, publics’ ethical orientation, cultural and national influence, and polarized sentiments toward global business in the media landscape. These aspects collectively constitute the unpredictable, uncontrollable public opinion, in particular the opinion of the socially minded general public, and these aspects thus generate a turbulent business arena across the globe.
        To fill this void, this dissertation concurrently conducted two sets of research: one used a survey methodology on a real company’s CSR case and the other used an experimental method. […]

Imbalanced Inclusion

RobecoSAM (Dow Jones Sustainability Yearbook) explained by CINCS (Creating Intelligent Natural Capital Solutions) in: Sustainability Indices and Environmental Reporting, 2013-04-23
(http://cincs.com/dev/wp-content/uploads/2014/07/InFocus23.pdf):

“[…] Environmental-business analysts and investors have challenged the credibility of DJSI’s information source for some time. DJSI [Dow Jones Sustainability Index] has four steps to follow in the evaluation process:

[1] First, each participating company has to fill in an industry-specific company questionnaire distributed by RobecoSAM, which evaluates the overall social and environmental strategies of each company.
[2] After that, DJSI will analyze industry-relevant media reports, press releases, news articles, investor commentaries and employee feedback to get a comprehensive understanding of how the company is perceived by opinion leaders and stakeholders.
[3] Following this is the company documentation section, in which RobecoSAM will request sustainability reports, environmental reports, health and safety reports, social reports and annual financial reports from each company.
[4] The last part is the company contact, in which SAM will have discussions and phone conversations with corporation leaders.

Of these, three of them are based on companies’ self-provided reports, data, resources and articles. In that circumstance, data could be optimized or even manipulated to generate better evaluation scores. For example, in the company documentation section, there is no standard sustainability reporting regulation regarding how companies should file sustainability and environmental reports. Therefore, companies are able to polish and further dress these data to make them appear glorious and “trustworthy.”
[…]
Conclusions – With the growing awareness of and demand for sustainability assessment, DJSI is a great tool for companies who are dedicated to gaining ongoing financial growth while meeting high environmental and social standards. The major benefit of being listed in DJSI is that it will help companies to be more transparent for investors through a thoroughly planned and designed corporate sustainability ranking system. The two major deficiencies of DJSI and other similar indices are that they lack authenticity in their auditing process and use imbalanced inclusion. […]”

Imbalanced inclusion: Inclusion of pros only while neglecting cons. In advertising that is legitimate. However, a performance evaluation or an audit which allows imbalanced inclusion is not credible.

External Assurance

https://johannviljoen.wordpress.com/sustainability-reporting-focus-on-assurance/

[…] External assurance seems to increase year-on-year. In the annual World Business Council for Sustainable Development´s (WBCSD) 2015 report, Reporting matters, 78 per cent of their 169 members have their report externally assured. Of course one can reason that the sample population is skewed, and indeed I would agree with that, as membership tends to consist of progressive sustainable companies, but even within this group, the trend is increasing by five percentage points in 2014 and 14 percentage points when compared to 2013. […]

Be assured: External assurance isn’t necessarily external verification.